when people stop buying Rao’s and grab the non tarrif’ed Prego, that isn’t hurting the customer financially.

it limits their selection sure, but the bottom line is it hurts Rao’s.

it’s simply false to say the customer loses quality or pays a higher price. Rao’s is a higher price and the customer still have a choice.

Not all sauce is getting tarrif’d

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Exactly. Tariffs mainly hurt the foreign importers/producers, because their product now loses competitive edge against other products that are not tariffed/produced domestically. Also this increases political pressure in the country of origin because their producers may demand subsidies from their governments with the pretend they may end up in bankruptcy. The governments often caves in for subsidies and increased deficits because they fear recession and increased unemployment more than anything (it’s not good for the ratings).