The answer is nuanced imo. I think for someone first getting in, custodial is slightly better IF they are willing to learn and upgrade to non custodial later. The type of normie who isn't ever gonna get deep into the weeds, noncustodial is a no brainer. A techie normie might be able to start with noncustodial.

Lightning, onchain, or both? Onchain is great for learning but maybe less "wow" factor. Custodial lightning feels like magic. Noncustodial lightning is a pain in the ass but the "right" way to do it (not for recently converted normies unless theyre tech inclined)

If fees don't matter and mostly used for onchain? I like muun

If non-usa and you wanna wow someone, i like wallet of satoshi

If custody doesn't matter, I like strike

If noncustodial matters, I like what mutiny offers. Zeus is a close second for me.