I thought you meant non custodial, still think you're exaggerating a bit though. Only ever heard himreally promote Coldcard, this makes it sound like he's shilling Ledger.
Discussion
Coldcard is not open source buddy.
Primal KYCs their customers creating a npub database of real identities.
Samourai wallet was a honey pot operation.
Do I need say more about greedy Venture Capital?
Do you really want the standard people use to be non open source??
Corporate tech cartels are easy enough to establish with VC funding.