Users want simplicity. Something so intuitive you could hand it to a five year old and they’d know what to do next. If the product needs explaining, it’s already too complicated.
facts
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Users would prefer google or facebook login.
Users don’t actually want Google or Facebook. They want fast, familiar, frictionless onboarding. Those logins just happen to be the simplest thing they recognize.
Exactly.
Something that is simple and familiar. I think familiarity is also important.
Sad but very true.
