The drive through coffee is the main business model driver given location and would be the hinge point for success. But yes, what you describe is the future vision. Just trying to figure out how it could materialize.
Discussion
Well, there is always the firefighter fund raising model where jacked chads sell their abs to women. 40 year ladies on their way to work getting coffee from jacked shirtless soldiers (Barista Berets), but this might be contrary to the ethos..lol..sorry it's hard to turn the fiat brain off.