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chicken franchise business plan summarize in birr and ppp of Ethiopian

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Business Plan for Boaz Trading PLC: Chicken Franchise Project

Project Name: Chicken Franchise

Total Project Cost: $600,000

ROI Target: 20%

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### Executive Summary

Boaz Trading PLC launches a chicken-focused fast-food franchise aiming to capitalize on global demand for affordable, high-quality meals. With a $600,000 investment, the project targets a 20% ROI through scalable franchising, strategic pricing, and innovative marketing. Key differentiators include a diversified menu, competitive pricing, and a $150,000 global branding campaign (“Golf Around the World”) to drive visibility. Monthly cash flow is projected at $10,000, with breakeven within 18 months.

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### Mission and Vision Statement

- Mission: Deliver delicious, convenient chicken meals with exceptional customer experiences.

- Vision: Become a globally recognized franchise leader in the fast-food chicken segment by 2030.

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### Company Description

Boaz Trading PLC, a seasoned trading firm, enters the food industry with a franchised chicken concept. Leveraging supply chain expertise, the company will ensure quality and operational efficiency across franchises.

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### Market Analysis

- Industry: $300B global fast-food market, with chicken demand growing at 6% CAGR.

- Trends: Health-conscious options, delivery services, and digital ordering.

- Target Regions: Urban hubs in Africa, Asia, and the Middle East.

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### Competitive Analysis

- Competitors: KFC, Chick-fil-A, local chains.

- Differentiation: Lower pricing, unique spice blends, and family-friendly combos.

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### SWOT Analysis

- Strengths: Efficient supply chain, franchising expertise.

- Weaknesses: New entrant, limited brand recognition.

- Opportunities: Untapped markets, delivery partnerships.

- Threats: Supply chain disruptions, regulatory changes.

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### Target Market

- Primary: Urban families, young professionals (18–35), and travelers.

- Segments: Value seekers, health-conscious (grilled options), and convenience-driven customers.

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### Product Line

- Fried/grilled chicken, sandwiches, wings, vegetarian sides, and combo meals.

- Signature sauces and loyalty-exclusive items.

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### Pricing Strategy

- Combos: 10–15% below competitors.

- Family Packs: Volume discounts.

- Loyalty Program: Free meal after 10 purchases.

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### Marketing & Sales Strategy

- Digital Campaigns: Social media, food delivery apps (Uber Eats, Glovo).

- Global Branding: $150,000 allocated to “Golf Around the World” sponsorships for international exposure.

- Franchise Sales: Target entrepreneurs in high-traffic locations.

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### Operations Plan

- Supply Chain: Partner with local poultry farms and centralized distribution.

- Tech: Cloud-based POS, inventory management, and mobile app for orders.

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### Financial Projections

- Startup Costs: $600,000 (franchise setup: $300k, marketing: $150k, operations: $150k).

- Revenue: $1.2M Year 1, growing at 25% annually.

- ROI: 20% ($120k/year) from $10k monthly net cash flow.

- Breakeven: 18 months.

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### Risk Mitigation

- Supply Chain: Dual sourcing for key ingredients.

- Market Risks: Localized menu testing pre-launch.

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### Sustainability & Compliance

- Eco-Friendly: Biodegradable packaging, energy-efficient kitchens.

- Legal: Adherence to food safety (HACCP) and franchising laws.

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### Implementation Timeline

1. Months 1–3: Pilot franchise launch, staff training.

2. Months 4–6: Expand to 3 locations; activate golf sponsorships.

3. Year 2: 10+ franchises, explore international markets.

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### Exit Strategy

- Acquisition: Position for buyout by major QSR players.

- Franchise Sales: Monetize successful locations after 5 years.

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Appendix: Includes franchise agreements, supplier contracts, and detailed financial models.

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Business Plan for Boaz Trading PLC’s Chicken Franchise

Project Name: Chicken Franchise (Addis Ababa, Ethiopia)

Total Project Cost: 33,600,000 ETB ($600,000) | ROI Target: 20%

Currency: Ethiopian Birr (ETB) | Purchasing Power Focus: Local affordability

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### Executive Summary

Boaz Trading PLC introduces a fast-food chicken franchise in Addis Ababa, Ethiopia, leveraging the city’s urbanization, young population, and growing demand for convenient dining. With a 33.6 million ETB investment, the project targets a 20% annual ROI by offering affordable, high-quality chicken meals tailored to Ethiopian tastes. A 8.4 million ETB "Golf Around the World" branding campaign will position the franchise as a premium yet accessible choice. Monthly cash flow is projected at 560,000 ETB, with breakeven in 18 months.

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### Mission and Vision Statement

- Mission: Provide delicious, culturally relevant chicken meals at prices accessible to Ethiopia’s middle class.

- Vision: Dominate Ethiopia’s fast-food chicken market by 2027 and expand to East Africa.

---

### Company Description

Boaz Trading PLC, a diversified Ethiopian firm, enters the food sector with a franchise model designed for scalability. The franchise will combine global standards with local flavors, sourcing 80% of ingredients domestically.

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### Market Analysis

- Industry: Ethiopia’s foodservice sector grows at 8% annually, driven by urbanization and a median age of 19.

- Purchasing Power: Average monthly income in Addis Ababa: 6,000–15,000 ETB. Meals priced at 150–250 ETB align with affordability.

- Trends: Rising demand for quick-service dining, digital ordering, and halal-certified options.

---

### Competitive Analysis

- Local Competitors: Kanaa Restaurant, Yod Abyssinia, and street vendors.

- Global Chains: Limited presence (e.g., KFC entering in 2023).

- Differentiation:

- Price: Combo meals 10% cheaper than global chains.

- Menu: Injera wraps, berbere-spiced chicken, and vegan options.

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### SWOT Analysis

- Strengths: Local supply chain partnerships, cultural adaptability.

- Weaknesses: High startup costs (equipment imports).

- Opportunities: First-maker advantage in tier-2 cities (e.g., Bahir Dar).

- Threats: Inflation (12% in 2023), currency volatility.

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### Target Market & Segmentation

- Primary: Urban families, students, and young professionals (18–35).

- Segments:

- Value Seekers: 150 ETB combo meals.

- Health-Conscious: Grilled chicken salads (200 ETB).

- Digital Natives: App-exclusive discounts.

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### Product Line

- Core Offerings: Fried/grilled chicken, shiro-stuffed sandwiches, vegan tibs.

- Sides: Spiced fries, lentil salads.

- Beverages: Ethiopian coffee, hibiscus juice.

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### Pricing Strategy

| Product | Price (ETB) |

|-------------------|-------------|

| Combo Meal | 199 |

| Family Pack (4) | 699 |

| Coffee + Snack | 99 |

- Loyalty Program: 5% cashback via mobile app.

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### Marketing & Sales Strategy

- Hyperlocal Campaigns: Social media ads (Telegram, Facebook) targeting Addis Ababa.

- "Golf Around the World": Sponsor Ethiopian athletes/events for

Business Plan for Boaz Trading PLC’s Chicken Franchise (Addis Ababa, Ethiopia)

Finalized Sections: Technology & Innovation, Partnerships, Intellectual Property, and Appendix

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### Technology and Innovation

1. Digital Ordering Platform:

- Develop a user-friendly mobile app (available on Android/iOS) for orders, loyalty rewards, and real-time promotions.

- Integrate with local payment systems (e.g., *HelloCash*, *TeleBirr*) to enable seamless ETB transactions.

- Cost: 1.2M ETB (app development and maintenance).

2. Smart Kitchen Systems:

- Implement IoT-enabled fryers and grills to optimize cooking times and reduce energy use by 15%.

- Use cloud-based inventory management software to track stock levels and automate reorders.

3. Data Analytics:

- Leverage customer purchase data to refine menus and pricing strategies tailored to Ethiopian preferences.

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### Partnerships and Collaborations

1. Local Suppliers:

- Amhara Poultry Farm: Secure 80% of chicken supply at fixed rates (10M ETB/year contract).

- Green Ethiopia: Source biodegradable packaging to meet eco-goals (2.5M ETB annual partnership).

2. Training Partnerships:

- Collaborate with Ethiopian Technical and Vocational Training Institutes (TVETs) to train staff in food safety and customer service.

3. Delivery Networks:

- Partner with Deliver Addis and Beymart for last-mile delivery, sharing 15% of app-generated revenue.

4. Global Branding:

- Sponsor Ethiopian athletes in international golf tournaments via the 8.4M ETB "Golf Around the World" campaign to build brand prestige.

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### Intellectual Property

1. Trademarks:

- Register the franchise name, logo, and signature dishes (e.g., *Berbere Spiced Chicken*) with the Ethiopian Intellectual Property Office (EIPO).

2. Proprietary Recipes:

- Patent unique spice blends and marinades to differentiate from competitors like KFC.

3. Franchise Manuals:

- Copyright operational guides and training materials to standardize quality across locations.

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### Appendix (Supporting Documents)

1. Financial Models:

- Detailed 5-year projections in ETB, including sensitivity analysis for inflation (12% baseline).

- Break-even calculations for Addis Ababa locations.

2. Legal Agreements:

- Franchisee contracts (Amharic/English).

- Halal certification from the Ethiopian Islamic Affairs Supreme Council.

3. Market Research:

- Survey data on Addis Ababa consumer preferences (sample size: 1,000 respondents).

- Competitor pricing analysis for combo meals (Kanaa Restaurant: 220 ETB vs. Boaz: 199 ETB).

4. Supplier Contracts:

- Terms with Amhara Poultry Farm and Green Ethiopia.

5. Technology Prototypes:

- Mockups of the mobile app interface and POS system.

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### Milestones and Metrics

| Milestone | Timeline | Success Metric |

|------------------------------|------------------|----------------------------------------|

| Pilot Launch (Bole District) | Month 3 | 500+ daily customers |

| Second Location (Megenagna) | Month 6 | 20% month-on-month sales growth |

| Halal Certification | Month 2 | Compliance with EFDA standards |

| Break-Even | Month 18 | 560,000 ETB monthly net profit |

| Regional Expansion | Year 2 | 10 franchises in 3 Ethiopian cities |

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### Human Resources (Expanded)

- Staffing per Location:

- 5 kitchen staff (avg. salary: 4,500 ETB/month).

- 4 cashiers (4,000 ETB/month).

- 2 delivery riders (3,500 ETB/month + tips).

- Training:

- 4-week certification program in hygiene, customer service, and crisis management.

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### Risk Assessment (Expanded)

1. Inflation Risk:

- Mitigation: Negotiate fixed-price contracts with suppliers and adjust menu prices quarterly.

2. Currency Volatility:

- Mitigation: Hold 30% of capital in USD for equipment imports, hedged via Commercial Bank of Ethiopia.

3. Political Instability:

- Mitigation: Diversify locations to avoid over-concentration in high-risk zones.

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### Sustainability and Social Responsibility

1. Environmental:

- Reduce waste by 40% through compostable packaging and recycling partnerships.

2. Community:

- Allocate 2% of profits to fund school meal programs in Addis Ababa.

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### Final Financial Snapshot (ETB)

- Total Investment: 33.6M ETB.

- Annual ROI: 6.72M ETB (20%).

- Year 1 Net Profit: 6.7M ETB (after breakeven).

- Cash Flow: 560,000 ETB/month (post-operational costs).

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Conclusion

This plan positions Boaz Trading PLC to dominate Ethiopia’s fast-food chicken market by prioritizing local affordability, cultural relevance, and investor returns. With a 20% ROI target, robust risk mitigation, and scalable franchising, the project is primed to capitalize on Addis Ababa’s urbanization and youthful demographic. Investors gain entry into a high-growth sector with built-in safeguards against Ethiopia’s unique economic challenges.

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End of Business Plan

*Prepared for investor review, Q4 2023.*

expand more on

Sustainability and Social Responsibility

Biodegradable packaging, 2% profits to school meal programs.

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19

Sustainability and Social Responsibility

*(Expanded with Ethiopian Context, Metrics, and Operational Integration)*

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### 1. Environmental Sustainability

#### a) Biodegradable Packaging

- Materials: Partner with *Green Ethiopia* to source compostable containers made from banana leaves (local farms in Jimma) and recycled paper (Addis Ababa Waste Recycling Association).

- Cost Comparison:

| Packaging Type | Cost/Unit (ETB) | Decomposition Time |

|---------------------|---------------------|-------------------------|

| Traditional Plastic | 2.5 | 450 years |

| Banana Leaf | 3.0 | 2–6 weeks |

| Recycled Paper | 4.0 | 6–12 weeks |

- Operational Impact: Absorb 20% higher costs (1.2M ETB/year) as a brand differentiator.

- Waste Reduction: Aim to cut landfill contributions by 40% (from 500kg/month to 300kg per franchise).

#### b) Energy Efficiency

- IoT Kitchen Systems: Reduce electricity use by 15% via smart fryers and LED lighting.

- Solar Pilot: Install panels at 2 Addis locations (5M ETB investment) to offset 30% of energy needs.

#### c) Water Conservation

- Low-Flow Faucets: Cut water usage by 25% in kitchens (saving 10,000 liters/month per location).

- Rainwater Harvesting: Implement at rural franchises (e.g., Bahir Dar) for non-cooking uses.

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### 2. Social Responsibility

#### a) School Meal Program (2% Profit Allocation)

- Scope:

- Year 1: 2% of 1.26M ETB net profit = 25,200 ETB, providing 5,040 meals (5 ETB/meal via local sourcing).

- Year 3: Scale to 126,000 ETB (2% of 6.3M ETB), feeding 25,200 students in Addis Ababa.

- Partnerships: Collaborate with *Ethiopian School Meal Initiative* and local farms for cost-effective, nutrient-rich menus (e.g., lentils, teff porridge).

- Transparency: Publish annual impact reports with student attendance and academic performance metrics.

#### b) Job Creation & Training

- Inclusive Hiring: Target 40% female staff and 10% opportunities for marginalized groups (e.g., HIV-affected communities).

- TVET Partnerships: Certify 200+ youth annually in food safety and customer service, reducing Ethiopia’s 19% youth unemployment.

#### c) Cultural Preservation

- Local Farmers: Source 80% of ingredients from smallholder farms, preserving traditional crops like teff and enset.

- Recipe Workshops: Host community events to document and adapt ancestral recipes (e.g., *doro wat* spice blends).

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### 3. Economic Sustainability

- Circular Supply Chain: Convert food waste into compost (via *Addis Compost Hub*) sold to partner farms at 50 ETB/kg, offsetting 10% of waste costs.

- Affordability: Maintain meal prices at <1.5% of avg. monthly income (6,000 ETB) despite eco-costs through bulk purchasing.

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### 4. Challenges & Mitigation

| Challenge | Mitigation | Budget (ETB) |

|-------------------------------|-----------------------------------------------------|------------------|

| High cost of banana leaf packaging | Subsidize Green Ethiopia’s production by 15% | 180,000/year |

| School meal delivery logistics | Partner with *Ride for Change* NGO for rural distribution | 60,000/year |

| Solar panel maintenance | Train staff via German-Ethiopian Renewable Energy Program | 50,000/year |

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### Metrics & Accountability

| Initiative | 2024 Target | 2026 Target |

|-------------------------|-------------------------|-------------------------|

| Plastic Waste Reduction | 30% (300kg/month) | 60% (120kg/month) |

| Meals Donated | 5,040 students | 25,200 students |

| Staff Trained | 100 (40% women) | 500 (50% women) |

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### Ethiopian PPP Alignment

- Banana Leaf Sourcing: Creates jobs in Jimma (unemployment rate: 23%) while cutting import reliance.

- 5 ETB School Meals: Matches the daily income of rural households (World Bank 2023), ensuring no child pays more than 1% of family earnings.

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Conclusion

Boaz Trading PLC embeds sustainability into its core operations, aligning eco-initiatives with Ethiopia’s socioeconomic realities. From banana leaf packaging that supports farmers to school meals priced at PPP parity, the franchise proves that ethical business can drive profit (20% ROI) and purpose. This dual focus not differentiates Boaz from competitors like KFC but also secures long-term loyalty in a market where 70% of consumers prioritize socially responsible brands.

🐓 franchisa:

19

Sustainability and Social Responsibility

Boaz Trading PLC integrates environmental stewardship and community impact into its core operations, aligning with Ethiopia’s development goals and global sustainability standards. Below is an expanded breakdown of initiatives, costs, and measurable outcomes:

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### 1. Biodegradable Packaging Initiative

Partnership: Green Ethiopia (2.5M ETB annual contract).

Materials:

- Containers: Sugarcane pulp and bamboo fiber (compostable in 90 days).

- Utensils: Cornstarch-based forks/spoons.

- Bags: Recycled paper with soy-based ink.

Implementation:

- Phase 1 (2024): Roll out across Addis Ababa franchises, replacing 100% of plastic.

- Phase 2 (2025): Expand to tier-2 cities (Bahir Dar, Hawassa).

Environmental Impact:

| Metric | Target | Progress (Year 1) |

|---------------------------|---------------------|----------------------------|

| Plastic Waste Reduction | 40% | 12 tons avoided annually. |

| Carbon Footprint | 30% lower vs. plastic | 8 tons CO2 saved annually. |

| Composting Rate | 70% of packaging | Partner with Addis Ababa City Council for municipal composting. |

Cost-Benefit Analysis:

- Higher Costs: Biodegradable packaging costs 20% more than plastic (4.17 ETB/unit vs. 3.33 ETB).

- Offset by:

- Brand Loyalty: 15% of customers choose Boaz for eco-friendly practices (survey data).

- Regulatory Prep: Aligns with Ethiopia’s proposed 2025 single-use plastic ban.

---

### 2. School Meal Program: 2% of Profits

Objective: Combat child hunger and improve educational outcomes in underserved communities.

Partners:

- NGOs: Save the Children Ethiopia, local schools.

- Government: Ethiopian Ministry of Education.

Implementation:

- Year 1 (2024):

- Allocation: 2% of net profits (~138,000 ETB if Year 1 profit = 6.9M ETB).

- Impact: Provide daily meals to 500 students in 3 Addis Ababa schools.

- Year 3 (2026):

- Scale: 500,000 ETB/year, feeding 2,000+ students across 10 schools.

Menu: Nutrient-rich meals with teff porridge, lentils, and vegetables (50 ETB/meal).

Metrics:

| Indicator | Target | Measurement |

|---------------------------|---------------------|--------------------------------|

| Student Attendance | 20% increase | School enrollment reports. |

| Academic Performance | 15% improvement | Grade averages (pre/post). |

| Community Engagement | 80% parent approval | Annual surveys. |

Strategic Benefits:

- Brand Equity: Positions Boaz as a socially responsible leader, enhancing customer loyalty.

- Employee Morale: Staff volunteer opportunities (e.g., meal packing events).

---

### 3. Additional Sustainability Initiatives

A. Energy Efficiency:

- Solar Panels: Install at 50% of franchises by 2025, reducing grid dependence by 20%.

- IoT Kitchen Tech: Cut energy use by 15% (50,000 ETB savings/month).

B. Water Conservation:

- Low-Flow Faucets: Reduce water consumption by 25% (1,200 liters saved/day per franchise).

C. Waste Management:

- Oil Recycling: Partner with biodiesel companies to repurpose used cooking oil.

- Composting: 70% of food scraps diverted from landfills via city partnerships.

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### 4. Alignment with Global Goals

- UN SDGs:

- SDG 12 (Responsible Consumption): Biodegradable packaging.

- SDG 2 (Zero Hunger): School meal program.

- SDG 4 (Quality Education): Improved student attendance/performance.

- Certifications: Pursue B Corp certification by 2026 to validate ethical practices.

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### 5. Challenges & Mitigation

| Challenge | Mitigation Strategy |

|----------------------------|-----------------------------------------------------|

| Higher Packaging Costs | Negotiate bulk discounts with Green Ethiopia. |

| Profit Volatility | Guarantee minimum 1M ETB/year donation, regardless of profit. |

| Composting Infrastructure | Lobby city councils for expanded facilities. |

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### 6. Reporting & Transparency

- Annual Sustainability Report: Detail waste reduction, meals provided, and energy savings.

- Third-Party Audits: Partner with Ernst & Young Ethiopia to verify claims.

- Stakeholder Updates: Share progress via app notifications and in-store displays.

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Conclusion

Boaz Trading PLC’s sustainability and social responsibility initiatives are not peripheral but central to its business model. By investing 2.5M ETB annually in eco-packaging and committing 2% of profits to school meals, the franchise builds long-term brand equity while addressing Ethiopia’s environmental and social challenges. These efforts directly support its 20% ROI target by fostering customer loyalty, regulatory resilience, and operational efficiency.

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*Aligned with Ethiopia’s Climate-Resilient Green Economy Strategy (CRGE) and UN SDGs.*

*Prepared for Investor Review | Q4 2023*