🐓 franchisa:

22

Milestones and Metrics

*(Expanded with Detailed Targets, Ethiopian Context, and Strategic Alignment)*

---

### 1. Pre-Launch & Setup Phase

| Milestone | Timeline | Success Metrics |

|------------------------------|----------------|------------------------------------------------------|

| 1.1 Supplier Contracts Signed | Month 1 | - 80% local sourcing secured (Amhara Poultry, Green Ethiopia). |

| 1.2 Staff Training Completed | Month 2 | - 100% EFDA/Halal compliance certification for 12+ staff. |

| 1.3 Pilot Location Built | Month 3 | - Bole store operational (IoT kitchen, TeleBirr integration). |

---

### 2. Launch & Early Growth

| Milestone | Timeline | Success Metrics |

|------------------------------|----------------|------------------------------------------------------|

| 2.1 Soft Launch (Bole) | Month 3 | - 500+ daily customers; 4.5/5 app rating. |

| 2.2 Halal Certification | Month 4 | - EIASC approval; 95% Muslim customer satisfaction. |

| 2.3 First Franchise Sale | Month 6 | - 1 franchisee onboarded (1.5M ETB investment). |

---

### 3. Scaling & Market Penetration

| Milestone | Timeline | Success Metrics |

|------------------------------|----------------|------------------------------------------------------|

| 3.1 Addis Ababa Expansion | Month 9 | - 3 locations open (Bole, Megenagna, Merkato). |

| 3.2 Break-Even Achieved | Month 18 | - 560,000 ETB net profit/month; 20% operating margin. |

| 3.3 Tier-2 City Entry | Month 12 | - 1 franchise in Bahir Dar/Hawassa; localized menu adoption >60%. |

---

### 4. Regional Dominance

| Milestone | Timeline | Success Metrics |

|------------------------------|----------------|------------------------------------------------------|

| 4.1 10 Franchises Live | Year 2 | - 6 in Addis, 2 in Bahir Dar, 2 in Hawassa. |

| 4.2 East Africa Prep | Year 2 | - Nairobi feasibility study completed; Swahili-spiced recipe testing. |

---

### 5. Community & Sustainability

| Milestone | Timeline | Success Metrics |

|------------------------------|----------------|------------------------------------------------------|

| 5.1 School Meals Initiated | Month 6 | - 5,040 meals served (2% of net profits). |

| 5.2 Zero-Waste Pilot | Year 1 | - 40% landfill reduction via compost partnerships. |

---

### Key Performance Indicators (KPIs)

- Financial:

- Average Revenue per Franchise: 1.2M ETB/month.

- Cost per Meal: 120 ETB (aligned with 199 ETB PPP pricing).

- Operational:

- Customer Retention: 65% app users returning monthly.

- Order Accuracy: 98% via IoT kitchen systems.

- Social Impact:

- Jobs Created: 150+ by Year 2 (40% women, 20% youth).

- Meals Donated: 25,200+ students by Year 3.

---

### Ethiopian Context Integration

- Affordability Metric: 199 ETB combo = 3.3% of avg. monthly income (6,000 ETB) vs. 5% for competitors.

- Cultural Relevance: 80% of menu items adapted from Ethiopian staples (e.g., shiro, injera).

---

### Risk-Adjusted Timeline

- Inflation Buffer: Menu price increases capped at 5% annually to maintain PPP alignment.

- Contingency Planning: 3.36M ETB reserve for delays in tier-2 city permits.

---

Conclusion

This granular roadmap ensures Boaz Trading PLC’s chicken franchise stays on track to dominate Ethiopia’s QSR market. By tying each milestone to PPP-adjusted metrics—from 199 ETB meal affordability to localized menus in Bahir Dar—the plan balances ambition with cultural and economic realism.

The 20% ROI target is reinforced through phased scaling, community impact, and relentless focus on operational excellence.

🐓 franchisa:

22

Milestones and Metrics (Expanded)

*Aligned with Ethiopia’s Market Dynamics and PPP Considerations*

---

### 1. Break-Even Milestone: Month 18

Success Metric: 560,000 ETB net profit/month.

Key Activities & Metrics:

| Timeline | Activity | Metric | Target |

|---------------------|-----------------------------------------------|-------------------------------------|---------------------|

| Months 1–3 | Pilot launch in Bole District. | Daily customers | 500+ |

| Months 4–6 | Optimize menu based on feedback. | Customer retention rate | 60% |

| Months 7–12 | Open 2 additional Addis Ababa franchises. | Monthly revenue growth | 15% MoM |

| Months 13–18 | Achieve 5 franchises in Addis Ababa. | Gross margin | 50% |

Financial Drivers:

- Revenue: 67.2M ETB Year 1, growing 25% annually.

- Cost Control: IoT kitchen systems reduce energy costs by 15% (50,000 ETB/month saved).

- Contingency: If delayed, renegotiate supplier contracts (e.g., Amhara Poultry) to cut COGS by 5%.

---

### 2. Regional Expansion Milestone: Year 2

Success Metric: 10 franchises in 3 cities (Addis Ababa, Bahir Dar, Hawassa).

Key Activities & Metrics:

| Timeline | Activity | Metric | Target |

|---------------------|-----------------------------------------------|-------------------------------------|---------------------|

| Months 7–9 | Launch 1st Bahir Dar franchise. | Same-store sales growth | 10% QoQ |

| Months 10–12 | Open 1st Hawassa franchise. | New customer acquisition rate | 30% |

| Months 13–18 | Scale to 5 franchises in Addis Ababa. | Avg. revenue per franchise | 1.2M ETB/month |

| Months 19–24 | Expand to 3 Bahir Dar / 2 Hawassa franchises. | Market penetration in tier-2 cities| 15% |

Operational Drivers:

- Localized Menus: In Bahir Dar, add fish options (Lake Tana sourcing); in Hawassa, vegan tibs for students.

- Staffing: Train 90% of tier-2 staff via Addis Ababa hub.

- Contingency: If delayed, pivot to franchising model to share expansion costs.

---

### 3. Additional Critical Milestones

| Milestone | Timeline | Success Metric | Responsible Team |

|------------------------------|------------------|----------------------------------------|---------------------------|

| Halal Certification | Month 2 | EIASC approval for all franchises. | Legal & Compliance |

| Mobile App Adoption | Month 6 | 40% of orders via app. | Technology & Marketing |

| Eco-Packaging Rollout | Month 12 | 100% plastic-free packaging. | Supply Chain & Sustainability |

---

### 4. Risk-Adjusted Metrics

| Risk | Early Warning Metric | Corrective Action |

|---------------------------|---------------------------------|------------------------------------------------|

| Inflation >15% | Monthly CPI exceeds 12% for 3 months. | Renegotiate fixed-price contracts with suppliers. |

| ETB/USD >60 | Forex rate fluctuations tracked weekly. | Increase hedging from 30% to 50%. |

| Franchise Delays | <2 new franchises/quarter. | Prioritize franchising over company-owned units. |

---

### 5. Reporting & Accountability

- Monthly Reviews: Track KPIs via dashboards (e.g., Tableau) shared with investors.

- Quarterly Audits: Third-party validation of financials and sustainability claims.

- Stakeholder Updates: Town halls with staff and community leaders in expansion cities.

---

Conclusion

Boaz Trading PLC’s milestones are tightly coupled with PPP-aligned pricing, localized operations, and risk-aware scaling. By tracking granular metrics—from daily customer counts in Bole to same-store sales in Bahir Dar—the franchise ensures disciplined progress toward its 20% ROI target. Contingency plans for inflation and currency risks further safeguard investor returns in Ethiopia’s dynamic market.

---

*Aligned with Ethiopia’s Growth and Transformation Plan (GTP II) and UN SDGs.*

*Prepared for Investor Review | Q4 2023*

🐓 franchisa:

19

Sustainability and Social Responsibility

*(Expanded with Ethiopian Context, Metrics, and Operational Integration)*

---

### 1. Environmental Sustainability

#### a) Biodegradable Packaging

- Materials: Partner with *Green Ethiopia* to source compostable containers made from banana leaves (local farms in Jimma) and recycled paper (Addis Ababa Waste Recycling Association).

- Cost Comparison:

| Packaging Type | Cost/Unit (ETB) | Decomposition Time |

|---------------------|---------------------|-------------------------|

| Traditional Plastic | 2.5 | 450 years |

| Banana Leaf | 3.0 | 2–6 weeks |

| Recycled Paper | 4.0 | 6–12 weeks |

- Operational Impact: Absorb 20% higher costs (1.2M ETB/year) as a brand differentiator.

- Waste Reduction: Aim to cut landfill contributions by 40% (from 500kg/month to 300kg per franchise).

#### b) Energy Efficiency

- IoT Kitchen Systems: Reduce electricity use by 15% via smart fryers and LED lighting.

- Solar Pilot: Install panels at 2 Addis locations (5M ETB investment) to offset 30% of energy needs.

#### c) Water Conservation

- Low-Flow Faucets: Cut water usage by 25% in kitchens (saving 10,000 liters/month per location).

- Rainwater Harvesting: Implement at rural franchises (e.g., Bahir Dar) for non-cooking uses.

---

### 2. Social Responsibility

#### a) School Meal Program (2% Profit Allocation)

- Scope:

- Year 1: 2% of 1.26M ETB net profit = 25,200 ETB, providing 5,040 meals (5 ETB/meal via local sourcing).

- Year 3: Scale to 126,000 ETB (2% of 6.3M ETB), feeding 25,200 students in Addis Ababa.

- Partnerships: Collaborate with *Ethiopian School Meal Initiative* and local farms for cost-effective, nutrient-rich menus (e.g., lentils, teff porridge).

- Transparency: Publish annual impact reports with student attendance and academic performance metrics.

#### b) Job Creation & Training

- Inclusive Hiring: Target 40% female staff and 10% opportunities for marginalized groups (e.g., HIV-affected communities).

- TVET Partnerships: Certify 200+ youth annually in food safety and customer service, reducing Ethiopia’s 19% youth unemployment.

#### c) Cultural Preservation

- Local Farmers: Source 80% of ingredients from smallholder farms, preserving traditional crops like teff and enset.

- Recipe Workshops: Host community events to document and adapt ancestral recipes (e.g., *doro wat* spice blends).

---

### 3. Economic Sustainability

- Circular Supply Chain: Convert food waste into compost (via *Addis Compost Hub*) sold to partner farms at 50 ETB/kg, offsetting 10% of waste costs.

- Affordability: Maintain meal prices at <1.5% of avg. monthly income (6,000 ETB) despite eco-costs through bulk purchasing.

---

### 4. Challenges & Mitigation

| Challenge | Mitigation | Budget (ETB) |

|-------------------------------|-----------------------------------------------------|------------------|

| High cost of banana leaf packaging | Subsidize Green Ethiopia’s production by 15% | 180,000/year |

| School meal delivery logistics | Partner with *Ride for Change* NGO for rural distribution | 60,000/year |

| Solar panel maintenance | Train staff via German-Ethiopian Renewable Energy Program | 50,000/year |

---

### Metrics & Accountability

| Initiative | 2024 Target | 2026 Target |

|-------------------------|-------------------------|-------------------------|

| Plastic Waste Reduction | 30% (300kg/month) | 60% (120kg/month) |

| Meals Donated | 5,040 students | 25,200 students |

| Staff Trained | 100 (40% women) | 500 (50% women) |

---

### Ethiopian PPP Alignment

- Banana Leaf Sourcing: Creates jobs in Jimma (unemployment rate: 23%) while cutting import reliance.

- 5 ETB School Meals: Matches the daily income of rural households (World Bank 2023), ensuring no child pays more than 1% of family earnings.

---

Conclusion

Boaz Trading PLC embeds sustainability into its core operations, aligning eco-initiatives with Ethiopia’s socioeconomic realities. From banana leaf packaging that supports farmers to school meals priced at PPP parity, the franchise proves that ethical business can drive profit (20% ROI) and purpose. This dual focus not differentiates Boaz from competitors like KFC but also secures long-term loyalty in a market where 70% of consumers prioritize socially responsible brands.

🐓 franchisa:

19

Sustainability and Social Responsibility

Boaz Trading PLC integrates environmental stewardship and community impact into its core operations, aligning with Ethiopia’s development goals and global sustainability standards. Below is an expanded breakdown of initiatives, costs, and measurable outcomes:

---

### 1. Biodegradable Packaging Initiative

Partnership: Green Ethiopia (2.5M ETB annual contract).

Materials:

- Containers: Sugarcane pulp and bamboo fiber (compostable in 90 days).

- Utensils: Cornstarch-based forks/spoons.

- Bags: Recycled paper with soy-based ink.

Implementation:

- Phase 1 (2024): Roll out across Addis Ababa franchises, replacing 100% of plastic.

- Phase 2 (2025): Expand to tier-2 cities (Bahir Dar, Hawassa).

Environmental Impact:

| Metric | Target | Progress (Year 1) |

|---------------------------|---------------------|----------------------------|

| Plastic Waste Reduction | 40% | 12 tons avoided annually. |

| Carbon Footprint | 30% lower vs. plastic | 8 tons CO2 saved annually. |

| Composting Rate | 70% of packaging | Partner with Addis Ababa City Council for municipal composting. |

Cost-Benefit Analysis:

- Higher Costs: Biodegradable packaging costs 20% more than plastic (4.17 ETB/unit vs. 3.33 ETB).

- Offset by:

- Brand Loyalty: 15% of customers choose Boaz for eco-friendly practices (survey data).

- Regulatory Prep: Aligns with Ethiopia’s proposed 2025 single-use plastic ban.

---

### 2. School Meal Program: 2% of Profits

Objective: Combat child hunger and improve educational outcomes in underserved communities.

Partners:

- NGOs: Save the Children Ethiopia, local schools.

- Government: Ethiopian Ministry of Education.

Implementation:

- Year 1 (2024):

- Allocation: 2% of net profits (~138,000 ETB if Year 1 profit = 6.9M ETB).

- Impact: Provide daily meals to 500 students in 3 Addis Ababa schools.

- Year 3 (2026):

- Scale: 500,000 ETB/year, feeding 2,000+ students across 10 schools.

Menu: Nutrient-rich meals with teff porridge, lentils, and vegetables (50 ETB/meal).

Metrics:

| Indicator | Target | Measurement |

|---------------------------|---------------------|--------------------------------|

| Student Attendance | 20% increase | School enrollment reports. |

| Academic Performance | 15% improvement | Grade averages (pre/post). |

| Community Engagement | 80% parent approval | Annual surveys. |

Strategic Benefits:

- Brand Equity: Positions Boaz as a socially responsible leader, enhancing customer loyalty.

- Employee Morale: Staff volunteer opportunities (e.g., meal packing events).

---

### 3. Additional Sustainability Initiatives

A. Energy Efficiency:

- Solar Panels: Install at 50% of franchises by 2025, reducing grid dependence by 20%.

- IoT Kitchen Tech: Cut energy use by 15% (50,000 ETB savings/month).

B. Water Conservation:

- Low-Flow Faucets: Reduce water consumption by 25% (1,200 liters saved/day per franchise).

C. Waste Management:

- Oil Recycling: Partner with biodiesel companies to repurpose used cooking oil.

- Composting: 70% of food scraps diverted from landfills via city partnerships.

---

### 4. Alignment with Global Goals

- UN SDGs:

- SDG 12 (Responsible Consumption): Biodegradable packaging.

- SDG 2 (Zero Hunger): School meal program.

- SDG 4 (Quality Education): Improved student attendance/performance.

- Certifications: Pursue B Corp certification by 2026 to validate ethical practices.

---

### 5. Challenges & Mitigation

| Challenge | Mitigation Strategy |

|----------------------------|-----------------------------------------------------|

| Higher Packaging Costs | Negotiate bulk discounts with Green Ethiopia. |

| Profit Volatility | Guarantee minimum 1M ETB/year donation, regardless of profit. |

| Composting Infrastructure | Lobby city councils for expanded facilities. |

---

### 6. Reporting & Transparency

- Annual Sustainability Report: Detail waste reduction, meals provided, and energy savings.

- Third-Party Audits: Partner with Ernst & Young Ethiopia to verify claims.

- Stakeholder Updates: Share progress via app notifications and in-store displays.

---

Conclusion

Boaz Trading PLC’s sustainability and social responsibility initiatives are not peripheral but central to its business model. By investing 2.5M ETB annually in eco-packaging and committing 2% of profits to school meals, the franchise builds long-term brand equity while addressing Ethiopia’s environmental and social challenges. These efforts directly support its 20% ROI target by fostering customer loyalty, regulatory resilience, and operational efficiency.

---

*Aligned with Ethiopia’s Climate-Resilient Green Economy Strategy (CRGE) and UN SDGs.*

*Prepared for Investor Review | Q4 2023*

🐓 franchisa:

12

Customer Relationship Management (CRM) Strategy

Boaz Trading PLC’s CRM integrates technology, cultural insights, and data-driven personalization to build loyalty and drive repeat sales in Ethiopia’s competitive QSR market.

---

### 1. Mobile App Features

A. Seamless Ordering

- User Interface (UI): Available in Amharic and English, with icons for quick navigation (e.g., “Fasting Specials” tab during religious periods).

- Customization: Modify spice levels (mild to “berbere blast”), swap sides (e.g., fries → lentil salad), and save favorite orders.

- Push Notifications: Geo-targeted alerts for nearby franchises (e.g., “10% off at Bole Branch!”).

B. Loyalty Rewards Program

- Tiered System:

- Bronze (1–5 orders): 5% cashback.

- Silver (6–10 orders): 7% cashback + free dessert.

- Gold (10+ orders): 10% cashback + birthday meal.

- Gamification: “Spin the Wheel” for discounts after every 3rd order (e.g., 50% off, free drink).

C. Feedback Management

- In-App Surveys: Post-purchase prompts (e.g., “Rate your meal ★★★★★”).

- Review Incentives: 50 ETB off next order for Google/Facebook reviews.

- Complaint Resolution: AI chatbot (Amharic-speaking) escalates issues to franchise managers within 2 hours.

---

### 2. TeleBirr & HelloCash Integration

A. Payment Process

- One-Tap Checkout: Link TeleBirr/HelloCash wallets to the app for 15-second transactions.

- Offline Fallback: SMS-based payment codes for areas with poor internet (e.g., Hawassa).

B. Benefits

- Market Penetration: TeleBirr (18M users) and HelloCash (12M users) cover 70% of Ethiopia’s mobile payment market.

- Promotions: Partner with Ethio Telecom for 10% bonus airtime on app orders over 300 ETB.

C. Security

- Encryption: PCI-DSS compliant; biometric login (fingerprint/face ID).

- Fraud Monitoring: AI flags unusual activity (e.g., multiple orders in 10 minutes).

---

### 3. Data-Driven Personalization

- Purchase History: Recommend vegan tibs to customers who bought salads during fasting periods.

- Location-Based Offers: Send 99 ETB coffee coupons to users near universities at 8 AM.

- Segmented Campaigns:

- Students: “Midnight Munchies” discounts (9 PM–12 AM).

- Families: Weekend family pack promos.

---

### 4. Offline CRM Tactics

- Physical Loyalty Cards: For non-smartphone users (30% of population), collect stamps for free meals.

- In-Store Tablets: Allow cash-paying customers to join the loyalty program via SMS.

---

### 5. Cultural Adaptation

- Fasting Periods: Auto-adjust menus to vegan-only options and notify observant customers.

- Coffee Culture: Offer “Bunna Break” bundles (coffee + snack) at 3 PM, aligning with traditional coffee hours.

---

### 6. Staff Training & Engagement

- CRM Workshops: Train staff to upsell loyalty programs (e.g., “Join for free and save 5%!”).

- Incentives: Reward employees with 500 ETB bonuses for high app download referrals.

---

### 7. Metrics & KPIs

| Metric | Target | Tool |

|---------------------------|---------------------|---------------------------|

| Customer Retention Rate | 65% (Year 1) | App analytics |

| Loyalty Redemption Rate | 40% | POS system |

| Average Order Frequency | 3x/week | CRM dashboard |

| Net Promoter Score (NPS) | 70+ | In-app surveys |

---

### 8. Challenges & Mitigation

- Low Digital Literacy: Partner with telecom agents to demo app usage in stores.

- Internet Reliability: Lite app version (2MB) for 2G users.

- Cash Reliance: Offer 10 ETB bonuses for first-time app payments.

---

### 9. Privacy & Compliance

- Data Protection: Comply with Ethiopia’s 2020 Data Protection Proclamation; anonymize purchase data.

- Transparency: Clear opt-in/out for marketing emails in app settings.

---

Conclusion

Boaz Trading PLC’s CRM strategy combines hyperlocal personalization, seamless mobile payments, and cultural adaptability to foster loyalty in Ethiopia’s price-sensitive market. By leveraging TeleBirr/HelloCash integrations and AI-driven insights, the franchise maximizes customer lifetime value, directly supporting its 20% ROI target.

🐓 franchisa:

8

Product Line Expansion: Boaz Trading PLC’s Chicken Franchise

### 1. Main Dishes

A. Fried & Grilled Chicken

- Fried Chicken: Crispy, golden-brown chicken marinated in a blend of berbere spice (Ethiopian chili blend), garlic, and ginger, offering a fiery kick. Available in 2-, 4-, and 8-piece meals.

- Grilled Chicken: Marinated in niter kibbeh (spiced clarified butter) and lemon juice, served with a side of azifa (mustard-lentil dip). Targets health-conscious customers with 30% lower calories than fried options.

B. Shiro-Stuffed Sandwiches

- Description: Soft buns filled with shiro wat (spiced chickpea stew), lettuce, and tomato. A fusion of traditional Ethiopian flavors and fast-food convenience.

- Unique Selling Point (USP): Appeals to urban professionals seeking quick, familiar meals. Vegan-friendly when made without butter.

C. Vegan Tibs

- Recipe: Sautéed mushrooms or soy chunks seasoned with mitmita (chili powder) and rosemary, served with grilled vegetables.

- Cultural Relevance: Caters to Ethiopia’s Orthodox Christian population during 55-day fasting periods (vegan sales spike 40%).

---

### 2. Sides

A. Spiced Fries

- Preparation: Dusted with berbere and served with awaze (spicy dipping sauce).

- Local Sourcing: Potatoes sourced from Oromia region farms.

B. Lentil Salads

- Ingredients: Mixed greens, red lentils, tomatoes, and avocado, dressed with lemon-tahini.

- Health Focus: Targets gym-goers and professionals; 200 ETB price aligns with mid-range budgets.

C. Injera Chips

- Innovation: Crispy, gluten-free chips made from teff flour (Ethiopian staple), served with dabo kolo (spiced snack mix).

---

### 3. Beverages

A. Ethiopian Coffee (99 ETB)

- Premium Offering: Single-origin beans from Yirgacheffe, brewed traditionally in jebena (clay pot).

- Packaging: Served in compostable cups with a side of kolo (roasted barley).

B. Hibiscus Iced Tea

- Local Twist: Sweetened with Ethiopian honey and infused with ginger. Priced at 75 ETB.

C. Sugar-Free Options

- Stevia-Sweetened Coffee: Appeals to diabetics and health-conscious customers.

---

### 4. Meal Combos & Bundles

| Combo | Price (ETB) | Inclusions |

|-----------------------|-----------------|------------------------------------------|

| Value Combo | 199 | Fried chicken (2 pcs), spiced fries, coffee. |

| Family Feast | 699 | 8-piece chicken, 4 sides, 4 drinks. |

| Fasting Special | 249 | Vegan tibs, lentil salad, hibiscus tea. |

---

### 5. Seasonal & Limited-Time Offers

- Holiday Meals:

- Meskel Festival: Grilled chicken with dabo (spiced bread) and honey wine.

- Easter: Vegan platters with shiro, lentils, and injera.

- Student Discounts: 150 ETB lunch combos (11 AM–2 PM) with free refills.

---

### 6. Ingredient Sourcing & Sustainability

- Local Partnerships:

- Berbere Spice: Sourced from women-led cooperatives in Harar.

- Teff Flour: Direct contracts with farmers in Amhara region.

- Eco-Packaging: Biodegradable containers from Green Ethiopia, reducing plastic use by 40%.

---

### 7. Quality Control & Training

- Staff Training: 4-week certification in recipe consistency, spice blending, and hygiene (EFDA-compliant).

- IoT Kitchen Tech: Sensors monitor fryer oil quality, reducing waste by 15%.

---

### 8. Competitive Pricing Analysis

| Product | Boaz Price (ETB) | KFC Price (ETB) | Street Vendor Price (ETB) |

|-----------------------|----------------------|---------------------|-------------------------------|

| 2-Piece Chicken Combo | 199 | 250 | 150 |

| Coffee | 99 | 120 | 50 (informal stalls) |

Value Proposition: Boaz undercuts KFC by 20% while offering superior hygiene and flavor vs. street vendors.

---

### 9. Future Product Expansion

- Breakfast Menu: Ful medames (stewed fava beans) wraps and spiced scrambled eggs.

- Desserts: Teff brownies and honey-drizzled baklava.

---

Conclusion

Boaz Trading PLC’s product line masterfully blends Ethiopian culinary heritage with fast-food convenience. By prioritizing local flavors, health-conscious options, and strategic pricing, the franchise meets diverse consumer needs while differentiating itself from global and local competitors. Seasonal innovations and eco-friendly practices further solidify its market position, driving toward the 20% ROI target.

**Mission and Vision Statement**

### **Mission: Deliver Affordable, Culturally Relevant Chicken Meals**

**Core Principles:**

1. **Affordability for the Masses:**

- Price meals within **3–5% of the average urban Ethiopian’s daily income** (150–250 ETB), ensuring accessibility for students, families, and professionals.

- Leverage **80% locally sourced ingredients** (e.g., Amhara Poultry Farm, Ethiopian spices) to reduce costs and support domestic agriculture.

2. **Cultural Relevance:**

- **Menu Adaptation:** Incorporate beloved Ethiopian flavors like *berbere* (spice blend), *shiro* (chickpea stew), and *injera* (fermented flatbread) into globally inspired formats (e.g., wraps, salads).

- **Halal-Certified:** Adhere to dietary preferences of Ethiopia’s Muslim-majority population.

3. **Community-Centric Operations:**

- Train and employ local youth through partnerships with **Ethiopian TVET institutes**, ensuring fair wages (avg. 4,500 ETB/month for staff).

- Allocate **2% of profits** to fund school meal programs in underserved Addis Ababa neighborhoods.

---

### **Vision: Dominate Ethiopia’s Fast-Food Market by 2027; Expand to East Africa**

**Strategic Roadmap:**

1. **Ethiopian Market Dominance (2023–2027):**

- **Market Share Goal:** Capture **15% of Addis Ababa’s QSR sector** by 2025, rising to 30% by 2027.

- **Franchise Expansion:** Launch **10+ locations** across Addis Ababa, Bahir Dar, and Hawassa by 2025, prioritizing high-traffic areas near universities and business hubs.

- **Brand Recognition:** Become synonymous with “quality fast food” through the **“Golf Around the World” campaign**, linking the brand to Ethiopian pride.

2. **East African Expansion (2027–2030):**

- **Target Markets:** Enter Kenya (Nairobi), Tanzania (Dar es Salaam), and Uganda (Kampala) by 2028, leveraging Ethiopia’s cultural influence in the region.

- **Adaptation Strategy:**

- Modify menus to include regional staples (e.g., Kenyan *nyama choma*-style grilled chicken).

- Partner with local suppliers to replicate the **80% local sourcing model**, ensuring cost efficiency.

- **Franchise Partnerships:** Recruit entrepreneurs with deep market knowledge, supported by Boaz’s operational playbooks and training programs.

3. **Long-Term Industry Leadership:**

- **Innovation Hub:** Establish a center in Addis Ababa to develop sustainable packaging and Afro-fusion recipes.

- **Digital Dominance:** Become East Africa’s top-rated QSR app, with **500,000+ users** by 2030.

---

### **Alignment with Ethiopian Values**

- **Cultural Pride:** Celebrate Ethiopia’s culinary heritage while modernizing it for fast-food convenience.

- **Economic Inclusion:** Create **500+ jobs** by 2027, prioritizing women and youth in leadership roles.

- **Sustainability Leadership:** Pioneer zero-waste kitchens in East Africa by 2030 through compostable packaging and energy-efficient tech.

---

### **Why This Mission & Vision Matter**

- **Fills a Market Gap:** Ethiopia’s fast-food sector is underserved, with limited options balancing affordability, quality, and cultural relevance.

- **Builds National Pride:** Positions Boaz as a homegrown success story challenging global chains like KFC.

- **Scalable Model:** The franchise blueprint is designed for replication across East Africa, where urbanization and youthful demographics mirror Ethiopia’s trends.

---

**Prepared for Investor Review | Q4 2023**

2

Mission and Vision Statement

*(Expanded for Strategic Clarity and Cultural Alignment)*

---

### Mission Statement

*"To empower Ethiopian communities by delivering affordable, high-quality chicken meals that celebrate local flavors, prioritize accessibility, and foster economic growth through inclusive franchising."*

Key Pillars:

1. Affordability:

- Price meals within 5–10% of the daily wage for Addis Ababa’s middle class (150–250 ETB), ensuring accessibility without compromising quality.

2. Cultural Relevance:

- Incorporate Ethiopian staples (e.g., *berbere* spice, injera wraps) and halal-certified recipes to resonate with 95% of the population.

3. Economic Inclusion:

- Source 80% of ingredients domestically (e.g., Amhara Poultry Farm) and create 50+ jobs per franchise location, aligning with Ethiopia’s job creation goals.

4. Quality Assurance:

- Adhere to global food safety standards (HACCP) while using IoT kitchen tech to reduce waste by 15%.

---

### Vision Statement

*"To be Ethiopia’s undisputed leader in fast-food chicken by 2027 and a catalyst for East Africa’s QSR revolution, setting benchmarks for affordability, cultural authenticity, and scalable franchising."*

Strategic Targets:

1. Market Dominance in Ethiopia:

- Capture 30% of Addis Ababa’s fast-food chicken market by 2025 through 10+ franchise locations.

- Expand to 3 tier-2 cities (Bahir Dar, Hawassa, Dire Dawa) by 2026, tailoring menus to regional tastes.

2. East African Expansion:

- Enter Kenya and Tanzania by 2028, leveraging Ethiopia’s operational blueprint and PPP-adjusted pricing strategies.

3. Industry Leadership:

- Pioneer eco-friendly practices (biodegradable packaging) and digital innovation (TeleBirr integration) to redefine QSR standards in Africa.

4. Community Impact:

- Allocate 2% of annual profits to fund school meal programs, directly benefiting 5,000+ children by 2030.

---

### Alignment with Ethiopian Context

- Purchasing Power Parity (PPP):

- Meals priced at <1.5% of the average monthly income (6,000–15,000 ETB), ensuring affordability for 80% of urban households.

- Cultural Nuance:

- Employ local chefs and “cultural liaisons” to adapt global franchising models to Ethiopian preferences (e.g., coffee ceremonies at flagship locations).

- Policy Synergy:

- Support Ethiopia’s Agricultural Transformation Agenda by sourcing poultry domestically, reducing import reliance.

---

### Differentiation from Competitors

| Factor | Boaz Franchise | Global Chains (e.g., KFC) |

|---------------------|----------------------------------------|---------------------------------------|

| Pricing | 199 ETB combos (10% cheaper) | 220–250 ETB combos |

| Local Relevance | Injera wraps, vegan tibs | Standardized global menu |

| Community Impact | 2% profit reinvestment | Limited local CSR initiatives |

| Scalability | Low-cost franchise model ($30k/location)| High upfront investment ($500k+) |

---

### Guiding Principles

1. “One Birr, One Meal”:

- Ensure no customer spends more than 250 ETB for a filling meal (equivalent to 2.5kg of teff flour).

2. Franchisee Empowerment:

- Offer microloans to Ethiopian entrepreneurs via partnerships with Commercial Bank of Ethiopia.

3. Transparency:

- Publish annual PPP-adjusted pricing audits to maintain trust.

---

This refined mission and vision anchor the franchise in Ethiopia’s socioeconomic fabric while providing a clear roadmap for regional dominance. By tying affordability to local purchasing power and embedding cultural authenticity into every operational layer, Boaz Trading PLC positions itself as both a business and a community ally.

**Executive Summary**

Boaz Trading PLC is launching a fast-food chicken franchise in Addis Ababa, Ethiopia, designed to capitalize on the country’s rapid urbanization, youthful population, and growing demand for affordable, convenient dining. With a **total investment of 33.6 million ETB ($600,000 at 56 ETB/USD)**, this project targets Ethiopia’s urban middle class by offering culturally tailored meals at prices aligned with local purchasing power. The franchise combines global operational standards with hyperlocal flavors, positioning itself as a leader in Ethiopia’s burgeoning quick-service restaurant (QSR) sector.

---

### **Investment Breakdown**

The **33.6 million ETB** investment is allocated across three core areas:

1. **Franchise Setup (16.8M ETB):**

- Kitchen equipment (imported energy-efficient fryers, grills).

- Location leases in high-traffic areas (e.g., Bole District, Megenagna).

- Initial inventory and staff training.

2. **Marketing (8.4M ETB):**

- Local digital campaigns (Telegram, Facebook).

- The “**Golf Around the World**” branding initiative to sponsor Ethiopian athletes, enhancing global visibility.

3. **Operations (8.4M ETB):**

- Mobile app development (1.2M ETB) for orders, loyalty programs, and payments.

- Partnerships with local suppliers (e.g., Amhara Poultry Farm) and eco-packaging providers.

---

### **ROI Target: 20% Annually (6.72M ETB)**

The franchise is projected to generate **67.2 million ETB ($1.2M) in Year 1 revenue**, growing at 25% annually, driven by:

- **Strategic Pricing:** Meals priced 10–15% below global competitors (e.g., KFC’s 220 ETB combo vs. Boaz’s 199 ETB).

- **Volume Sales:** Family packs (699 ETB) and loyalty programs (5% cashback) to incentivize repeat purchases.

- **Scalability:** A franchise model designed for rapid replication, targeting **10+ locations in 3 Ethiopian cities by Year 2**.

---

### **Focus: Culturally Tailored Affordability**

- **Menu Localization:**

- Signature dishes like *berbere-spiced chicken*, *injera wraps*, and vegan *shiro stew* resonate with Ethiopian tastes.

- Sides such as spiced fries and lentil salads align with dietary preferences.

- **PPP-Aligned Pricing:**

- Combos priced at **150–250 ETB**, representing just **3–4% of the average urban monthly income (6,000–15,000 ETB)**.

- Coffee + snack bundles at **99 ETB** cater to students and professionals.

---

### **Key Metrics**

1. **Monthly Cash Flow: 560,000 ETB**

- Assumes **500+ daily customers per location** (avg. spend: 200 ETB).

- Supported by delivery partnerships (Deliver Addis, Beymart) contributing 30% of sales.

2. **Breakeven in 18 Months:**

- Achieved through lean operations:

- **Local sourcing** (80% ingredients from Ethiopian suppliers) reduces costs.

- **IoT kitchen systems** cut energy use by 15%.

- **Risk Buffers:** 30% of capital held in USD to hedge against ETB volatility (12% inflation in 2023).

---

### **Growth & Sustainability**

- **Phase 1 (Years 1–2):** Dominate Addis Ababa with 5 franchises, leveraging the city’s 5M+ urban population.

- **Phase 2 (Years 3–5):** Expand to Bahir Dar, Hawassa, and Dire Dawa, targeting Ethiopia’s tier-2 cities.

- **Eco-Friendly Practices:** Biodegradable packaging and partnerships with Green Ethiopia reduce environmental impact.

- **Community Impact:** 2% of profits fund school meal programs, building brand loyalty.

---

### **Why Invest?**

- **First-Mover Advantage:** Limited competition in Ethiopia’s QSR chicken segment.

- **PPP Resilience:** Pricing strategies insulated against currency fluctuations.

- **Scalable Model:** Franchise blueprint easily adaptable to East African markets.

---

**Prepared for Investor Review | Q4 2023**

1

Executive Summary

Boaz Trading PLC is launching a fast-food chicken franchise in Addis Ababa, Ethiopia, designed to capitalize on the country’s rapid urbanization, youthful population, and growing demand for affordable, convenient dining. With a total investment of 33.6 million ETB ($600,000 at 56 ETB/USD), this project targets Ethiopia’s urban middle class by offering culturally tailored meals at prices aligned with local purchasing power. The franchise combines global operational standards with hyperlocal flavors, positioning itself as a leader in Ethiopia’s burgeoning quick-service restaurant (QSR) sector.

---

### Investment Breakdown

The 33.6 million ETB investment is allocated across three core areas:

1. Franchise Setup (16.8M ETB):

- Kitchen equipment (imported energy-efficient fryers, grills).

- Location leases in high-traffic areas (e.g., Bole District, Megenagna).

- Initial inventory and staff training.

2. Marketing (8.4M ETB):

- Local digital campaigns (Telegram, Facebook).

- The “Golf Around the World” branding initiative to sponsor Ethiopian athletes, enhancing global visibility.

3. Operations (8.4M ETB):

- Mobile app development (1.2M ETB) for orders, loyalty programs, and payments.

- Partnerships with local suppliers (e.g., Amhara Poultry Farm) and eco-packaging providers.

---

### ROI Target: 20% Annually (6.72M ETB)

The franchise is projected to generate 67.2 million ETB ($1.2M) in Year 1 revenue, growing at 25% annually, driven by:

- Strategic Pricing: Meals priced 10–15% below global competitors (e.g., KFC’s 220 ETB combo vs. Boaz’s 199 ETB).

- Volume Sales: Family packs (699 ETB) and loyalty programs (5% cashback) to incentivize repeat purchases.

- Scalability: A franchise model designed for rapid replication, targeting 10+ locations in 3 Ethiopian cities by Year 2.

---

### Focus: Culturally Tailored Affordability

- Menu Localization:

- Signature dishes like *berbere-spiced chicken*, *injera wraps*, and vegan *shiro stew* resonate with Ethiopian tastes.

- Sides such as spiced fries and lentil salads align with dietary preferences.

- PPP-Aligned Pricing:

- Combos priced at 150–250 ETB, representing just 3–4% of the average urban monthly income (6,000–15,000 ETB).

- Coffee + snack bundles at 99 ETB cater to students and professionals.

---

### Key Metrics

1. Monthly Cash Flow: 560,000 ETB

- Assumes 500+ daily customers per location (avg. spend: 200 ETB).

- Supported by delivery partnerships (Deliver Addis, Beymart) contributing 30% of sales.

2. Breakeven in 18 Months:

- Achieved through lean operations:

- Local sourcing (80% ingredients from Ethiopian suppliers) reduces costs.

- IoT kitchen systems cut energy use by 15%.

- Risk Buffers: 30% of capital held in USD to hedge against ETB volatility (12% inflation in 2023).

---

### Growth & Sustainability

- Phase 1 (Years 1–2): Dominate Addis Ababa with 5 franchises, leveraging the city’s 5M+ urban population.

- Phase 2 (Years 3–5): Expand to Bahir Dar, Hawassa, and Dire Dawa, targeting Ethiopia’s tier-2 cities.

- Eco-Friendly Practices: Biodegradable packaging and partnerships with Green Ethiopia reduce environmental impact.

- Community Impact: 2% of profits fund school meal programs, building brand loyalty.

---

### Why Invest?

- First-Mover Advantage: Limited competition in Ethiopia’s QSR chicken segment.

- PPP Resilience: Pricing strategies insulated against currency fluctuations.

- Scalable Model: Franchise blueprint easily adaptable to East African markets.

---

Prepared for Investor Review | Q4 2023

3

Company Description

*(Expanded for Strategic Depth and Local Context)*

---

### Background & Core Expertise

Boaz Trading PLC, founded in 2010, is a diversified Ethiopian enterprise with a proven track record in agriculture, logistics, and cross-border trade. Leveraging its decade-long expertise in supply chain optimization and market penetration, the company is strategically diversifying into the food sector through a franchised chicken concept. This pivot capitalizes on Ethiopia’s urban transformation, where 25% of the population now resides in cities, and demand for convenient, affordable dining is surging.

---

### Strategic Diversification into Franchising

1. Why Franchising?

- Scalability: Franchising allows rapid expansion across Ethiopia’s high-growth urban centers (Addis Ababa, Dire Dawa, Hawassa) with minimal corporate overhead.

- Risk Mitigation: Shared investment with franchisees reduces financial exposure while incentivizing local ownership.

- Local Empowerment: Targets Ethiopian entrepreneurs seeking low-risk, high-reward opportunities (average franchise setup cost: 1.5M ETB per location).

2. Synergy with Existing Operations

- Supply Chain Leverage: Utilizes Boaz’s established network of warehouses, cold storage, and distribution hubs to ensure 80% of ingredients (chicken, spices, teff) are sourced domestically.

- Ethiopian Poultry Partnerships: Contracts with Amhara Poultry Farm and Oromia Agri-Processors guarantee fresh, halal-certified chicken at 15% below import prices.

---

### Local Sourcing Commitment

*“From Farm to Franchise”*

- Ingredients Breakdown:

| Item | Local Source | Cost Efficiency |

|-------------------|-----------------------------------|---------------------------|

| Chicken | Amhara Poultry Farm (Debre Berhan)| 20% cheaper than imports |

| Spices (Berbere) | Addis Mercato suppliers | Supports 50+ local farmers|

| Teff/Injera | Cooperative unions in Bahir Dar | Stabilizes rural income |

- Economic Impact:

- Directly supports 200+ Ethiopian farmers and processors.

- Reduces foreign currency expenditure by 40% compared to import-reliant competitors.

---

### Cultural Adaptation & Global Standards

1. Menu Philosophy:

- Glocalization: Merges global QSR efficiency with Ethiopian culinary traditions.

- *Example*: “Doro Burger” (spiced chicken patty in injera bun) and “Shiro Bites” (vegan chickpea snacks).

- Halal Compliance: Certifications from the Ethiopian Islamic Affairs Supreme Council to cater to 95% Muslim-majority regions.

2. Quality Assurance:

- Training: Partnerships with Ethiopian Technical and Vocational Training Institutes (TVETs) to standardize food safety (HACCP) and customer service.

- Tech Integration: IoT sensors in kitchens monitor oil freshness and cooking temperatures, reducing waste by 15%.

---

### Franchise Model Structure

| Component | Detail |

|----------------------|---------------------------------------------------------------------------|

| Franchise Fee | 1.5M ETB per location (includes equipment, branding, and staff training).|

| Royalty | 8% of monthly sales, reinvested into national marketing campaigns. |

| Support | Centralized supply chain, 24/7 IT helpline, and quarterly audits. |

| Expansion Target | 10 franchises in Addis Ababa by 2025; 30+ across Ethiopia by 2027. |

---

### Alignment with National Priorities

1. Job Creation:

- Each franchise generates 12–15 jobs (4,000–5,000 ETB/month salaries), directly addressing Ethiopia’s 19% urban unemployment rate.