What aspect is making this different? I don't mean bitcoin-less as in getting rid of zaps/lightning, I mean a filter which gets rid of the chat about stacking and zapping. The functions would still exist. And (imo) work better as background, I'm not a strong believer in evangelism tho (in any form really).

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...cos it's not efficient. And tbh as far as I can see it is actually having the opposite effect by turning users off.

This is 100% what’s happening and it’s sad because it’s ruining a good opportunity.

Luckily there are some stubborn users who will stick around lol and users who want to stick around to see if it evolves beyond a bitcoin telegram group. But it's undoubtedly putting off the majority of the people dipping in to see what is going on.