I feel like nostr is a lot like bitcoin: It's primary value offering as an open protocol is in censorship resistance, and most people don't give a shit about that. The early adopters are the liberty weirdos "get" it and spend/waste an extraordinary amount of time trying to make other people get it as well. Eventually, it clicks into place for more people when government misanagement and overreach obviates the need for such a solution, and then we hit scaling problems.