It seems that a lot of effort is put into inoculating people against ideas that will actually free them from some problem they have. Health problems are made out to be natural & normal while fitness is framed as the result of some pathology - mental or otherwise. Any sane sense of justice is made out to be greedy & heartless.
Evil aims to gain status by celebrating people for their vices & seeks to destroy all concept of virtue in an effort to remove any illuminating contrast.