I also like the thought of using generational in the branding of not the name. Works for not only generational wealth but maybe a taste for all ages?

I don't know I suck at marketing lol. I also suck at building a website which is a pain in the ass to only work on 1-2 hrs a day

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I know of a very good book on marketing, which is called Positioning - The Battle For Your Mind, if you're interested in that.

As for making a website, I've not done it myself, but WordPress + Woocommerce is great for storefronts.

https://wordpress.org/plugins/woocommerce/

Thanks