Americans want their own furniture always has been

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This.

I’ve rented for 20 yrs. and owned a furnished rental property. Americans have furniture and don’t want to sell/store it to use their landlords unless it’s a short-term rental.

Furnished apartments very niche 99% do not want for anything beyond short term stays

But why?

It costs money, and then you have to deal with all the logistics for at least few days.

Same reason people use fiat. They're morons that paid attention in school.