I think i had a facebook account around 2012-2015. I was pressured into it by friends but never really did much with it so i deleted it 4-5 years ago because apparently i still had people trying to contact me through facebook.

Never used nor visited twitter (except when a tweet was linked by others).

Then there's linkedin. As much as i hate it, professionally it is the place from which 80% of my work comes. Companies seem to find me on it much easier than anywhere else. Any tips on how to do this different are welcome.

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A workaround is to hibernate your LinkedIn while it’s not needed, but not sure if this works in your situation

Contact HR at companies you're interested in directly instead of relying on the middleman carpet-bombing by recruiters.

Ah yes, i maybe should have been clear about that i am self-employed/freelancing so i only do contract work. But technically i could approach companies myself still but that would be quite an investment.

What i usually do, before i respond to any linkedin requests, is to approach previous clients, or companies that directly contacted me, but since most projects i work on usually take a year or longer, the timing is usually not at the right moment. Meaning they no longer need me or just not at this moment.

I've been doing contract work now for almost 15 years and did about 10 projects during that time. I think i'm now in the spot where only 50% of my work comes in through linkedin and the rest is direct contacts, so progress is being made.

It's still amazing though how well that platform spearheaded me into this direction and i'm super happy with the outcome.