Me (professional science writer with a physics background, employed engaged by a reputable scientific organisation:
"Dear Professor, I have to write an article about your esoteric work at the cutting edge of particle physics - could we have a quick chat about what you did, so that I can put it into context?"
Prof: "I helped write this press release about the work. Read it, and then if you still have questions we can meet."
Me (after reading the press release):
WTF?