Problem is convenience.
Solution is education
For education, generally I start with a universal problem like inflation (and related opportunity cost). Which is inconvenient for everyone. Once someone understands it, that’s the best time to shill freedom tech and its products. Because that is where the solutions are. The exploration starts with bitcoin and continue on to learn every other FOSS project
The real challenge is, how we amplify this message more from our close circles to everyone who doesn’t care (because they don’t know). Our true competitor is time. Rest assured, everyone and everything will follow