Märzen beer is a rarity in Germany and is mainly found in the South, often in varieties that explicitly refer to its association with Oktoberfest. In Austria, however, Märzen is the name given to the most popular type of beer, but the Austrian Märzen is lighter in color and taste and corresponds, more or less, to a Bavarian Helles or Export beer. The reason for this has to do with Austrian post-war regulations which limited the prices of essential food and drink products.

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