It's a business application of strategic planning, market analysis, logistics management, and classical rhetorical techniques. It is not mere advertising.

I post about those, sometimes, in my Classical Convos Community (CCC LOL).

https://next.nostrudel.ninja/#/n/nevent1qvzqqqqqqypzphtxf40yq9jr82xdd8cqtts5szqyx5tcndvaukhsvfmduetr85ceqydhwumn8ghj7argv4nx7un9wd6zumn0wd68yvfwvdhk6tcpr3mhxue69uhhg6r9vd5hgctyv4kzumn0wd68yvfwvdhk6tcqyrchjpspfsd2243p5xxdpw649plustfxvpzk2zp2dnel2skw2neczqthap5