Saw someone on the train signing up for Mullvad today.
Discussion
Oooo this is your subway, cool 🔥🤩 wanna go on that one day ☺️
Saw it on a bus too
There's no signup
needs URL as a CTA, as QR codes can be taped over etc
The brand is the signup.
Unique logo
Fun logo
Unique name
Consistent brand aesthetics
Consistent freedom and privacy messaging
my parents for example would not know what this is for
plumbing maybe?
mullvad says nothing, nor does the VPN part of it and the image also
but as it's most likely part of a bigger campaign with a tv ads + youtube ads, then the story comes together
Do you think your parents are Mullvad’s target customers?
NYC MTA subway have “free wifi”.
With everyone beaming wifi, and bluetooth everywhere, I’m pretty sure ad agencies can see who exactly interacted with subway ads.
yeah, was the thing i was pondering on after clicking post
demographics and targeting
i'm not sure
Curiosity is also powerful marketing. Guarantee people who saw that and didn’t know what it was would simply google it on their phones.
i think you overestimate people's curiosity
or maybe i'm a doomer
Mullvad is a for profit co. Doubt they would be spending $ to compete with BigCo consumer retail cos in pricy NYC unless there were returns.
This is a strong signal to privacy and freedom texh cos that there is demand to counter the gulag tech status quo.
“If we are seen, you won’t be - our marketing approach”
https://mullvad.net/en/blog/2021/1/5/if-we-are-seen-you-wont-be-our-marketing-approach
That’s interesting…
Recently (a year ago) I made some research about VPN, because mine didn't work here. But Mullvad I didn't see anywhere!
Sounds like you should have been mindful of your own damn bidness.
on the NYC subway. mind blown
Best VPN IMHO.
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Mullvad browser is sick! 💯🤙