What even is the meaning of "Nostr wins"?

If Nostr's main USP - it's decentralization - doesn't convince the mainstream social network users, why should it all of the sudden convince the mainstream videostream / chat / notes / forms / ecommerce / blogging / wiki / etc. users?

Imho "Nostr winns" means, it stays true to its values, doesn't try to become economically interesting by selling out to the mainstream for the quick $$$ and instead just somehow stays online, slowly grows, step by step, into a too-big-to-fail position.