I have so many ideas about advertising that it's frustrating to even try to talk about it. I'd probably write a book if i could sit still for more than 20 minutes 😂 The nonconsensual nature of the popular ad model has both consumers and manufacturers/creators jaded. The middleman is probably necessary for both, whether anyone wants to admit that or not. Those guys have little incentive to change course despite functioning on a model that is clunky, outdated, expensive, wasteful, and replaceable. Even if they did try, it would be met with a ton of resistance because how do you make a nonconsensual relationship suddenly consensual?? But at the same time, examples of consensual targeted digital & nondigital marketing already exist and people utilize them everyday. One not need look much further than a grocery store to find the perfect model for effective consensual marketing that rewards the consumer for their engagement AND the manufacturer for their creation ...and that's where I get frustrated talking about it. Familiarity makes it easier for everyone involved to just maintain the nonconsensual relationship & complain about how ineffective or annoying it is. V4v really should be looked at more symbiotically if it's going to take root. It has to be a constant circular exchange in both directions if the middleman is going to be removed from the equation. Content creators tend to see their value as only the entertainment/education they provide, but they are dependent on the consumer...Without a middleman to curate/incentivize, what can creators provide to consumers that rewards the consumer for their engagement? That answer is probably different for everyone but they're out there. And I wouldn't discount the future of v4v4v ♻️ advertising taking a reversal. With micropayments & a movement toward recognizing personal data as property, its just a matter of time before someone with time/money/influence/brains sees the potential of flipping the direction of the flow. Haha! I better quit before I accidently write that book here. 😊