Yes 💯 - part of the issue I've found with #Vexl is that I don't share or collect mobile numbers. My circle of trust using mobile numbers is very small.

My npub based circle of trust would be exponentially larger even though I'm quite careful with who I follow.

Even if a vendor creates a second npub for selling their wares, they should still appear if they follow their vendor npub.

This is the part of Nostr that excites me the most. It would drive both the use of Nostr & Bitcoin while facilitating private & free trade. 🔥