We learned in the 90's that people hate pop-up windows, and now it's standard for sites interrupt your reading with, "Let us fill your email with junk! Sign up here!".

I suspect the "flash" tag will become standard soon.

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It’s all about the $

Site operators know people hate pop ups - but they still generate more money.

At least they're contained within a single tab/window now rather than spawning multiple ones. Makes it easy to close the tab when a page immediately hits me up for my email.

It makes it easy for me to close the tab and go to a page that doesn't prevent me from reading the material.