if "the powers that be" could simply change behavior, all the american poor would be dead or in jail for life as free labor

and all the jobs for poor people would be filled by terrified "illegal" migrant workers

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that this isnt the case ~yet~

and wasnt the case centuries ago

says something about how hard behavior change is

a youtube video does not change lawn habits

everyone into lawn care simply has to die eventually, of old age

while their kids and grandkids are unable to afford houses with lawns

that's how it changes

in time with time over time

anecdotally can someone say: now wait just a minute, ma'am, i sent this video to my uncle and he never liked mowing in the first place so this video was all he needed

sure

great. share a youtube link, change the world

giving someone a reason, who wanted to anyway, hardly qualifies as behavior change

an example of behavior change: someone fervently anti-masking, anti-vaccine, coming around to feeling ok about it and even good about it, no decisional regrets, didnt feel pressured, simply feels more educated, safer, and grounded

that is behavior change in public health

that means the messaging, the public comms, were successful

tell me how many people there are who can say that re: covid

from the start the aerosol thing was a disaster. shouldve said: airborne

i get not wanting to start a mass panic but aerosol was too complicated

airborne with poor range

airborne with falloff

wouldve been worth trying

public health behavior change is not brainwashing or propaganda

it is realizing there isnt a monster under the bed and there is a nightlight available to use.

public health communication has to exist if people live in densely populated areas. cities and suburbs.

a return to the bubonic plague times,

a return to a time before germ theory, is unacceptable.

living in some woods, alone, can do whatever, that is quarantine