I think it is in their nature and truly they are disappointed / let down / turned off when you give in. Yes both people need to be heard, but I see the difference when my wife is being bitchy and I submit to her requests, versus when she is being bitchy and I do not give in. The first version ends up with her submitting and being content. The second version ends up with a tense household because she is taking my role and she is not actually happy about it.

They do not understand what they are actually attracted to.