You are talking exclusively about online shops right?
I use the "order as guest" option whenever there is one, except for a few shops that I regularly order from and want to have order history for warranty and so on, accessible on an account.
But yes most occasional or digital only purchase require nothing more than a Lightning invoice to pay.
I'm talking about everything. These days you need an e-mail signup to read a blog. You need a full billing address just to pay (and it's not entirely at fault of the shop, it's mandatory for invoicing and you have to send it to payment gw to process the payment).
I agree, we should allow to do thing with as few information as strictly needed. Download content? Just pay the invoice, get the link. Physical item, just give the delivery address or pickup locker location.
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