That's not what's implied by saying "run a node." Most people will get rekt running their own full fledged routing node, which is implied by the statement. Many people who have run nodes like that have decided not to do so because of the costs and risks of loss of doing so. Phoenix made a fucked up decision with this move but prior to this they were the recommended self custodial lightning wallet by many many many bitcoiners. Why is their advice to run a node now any better? You'll get people rekt by encouraging them to do something they have no technical ability to do.