Yup. Been doing it for years
Prada blockchain NFC tags:




The NFC tags are just a dumb URLs IIUC:

Even though even item in the store had them, and this is a fairly recent initiative, the URLs seem to be broken:
https://aurablockchain.prada.com/?v=01&t=YVpB2MpJhwQD7HbouOm3_A4BZ4AQkbCDYAAAO
Discussion
Well, since 2021 from the looks of it: https://www.pradagroup.com/en/news-media/news-section/aura-blockchain-consortium.html