you remind me of my fascination with Moore’s adoption theory a few years ago =) The diffusion curve has been around since the 60s, and its adoption strategies are still very relevant and evolving. I love your idea of micro-incentives for adoption and meeting people where they are. This piece I wrote is a broad conception of international trade possibilities for small businesses exploring everything from policies to economic influences, needs, and how we can realize these possibilities. I’m really glad you resonated with the education section. It's people like you who add significant value to global Bitcoin adoption especially for small businesses on a daily basis.