What you bring up is what’s known on the Adoption Curve as The Chasm.

We are at the tail end of the Early Adopters.

Even for myself, wherein I’m usually in the innovation of not leading edge of Early Adopters, it’s been harder to accept Bitcoin in my business.

There are still a few too many hurdles, not so much for me, but for our clients. They most certainly are on the other side of The Chasm.

So what’s the solution?

As you pointed out, education. But not so much in the format of “sit in a room or on a Zoom and learn about #BTC”

A few Early Majority people might, but not the late ones.

Thus, we have to introduce people to it in micro steps through incentivization.

Much like Zaprite does with their invoicing system.

We create a scenario where customers and clients are presented with both fiat and #Bitcoin payment options and, for example, we offer a 10% discount if paid via Lightning.

You can then have a blog post and video on your website which is linked to from this payment page which explains the options and softly introduces and educates clients and customers.

Also as I suggest in nostr:note1gc4qpunq4pya9ndyuma2dzyg03ks9n5zh0c2p27uwn9wpe69xpzqqpcrqa when we ourselves are shopping with small businesses, we can simply ask “do you accept Bitcoin?” And 9/10 that will open the door for a casual conversation which can be followed up on in the near future.

I’ll close with this, to my point above. Too many times Innovators and Visionaries are so stoked about “the thing” that they turn people off by their passion.

Others view us as obessed which scares them.

While all the while, we are simply trying to help others discover what we have.

Passion can be amazing; but it can also cause pain. And that is something we as Leaders must learn.