Doing a deep dive on marketing, branding & PR. I've got a few books on the list. If you have more suggestions of books or sites, pass it on

1. Contagious - Why things catch on by Jonah Berger

2. Tipping point - How little things can make a big difference by Malcom Gladwell

3. Made to stick - Why some ideas survive and others die by Chip and Dan Heath

4. Guerrila marketing - field guide by Jay Conrad Levinson and Jeannie Levinson

5. The 22 Immutable Laws on Branding by Al Ries and Laura Ries