The token used is arbitrary. They could have used Bitcoin for this if they had been inclined. Using Helium instead was a development choice that had nothing to do with its "usefulness."

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Exactly - The way I see it now - If they are using their own coin, it's because they want control via their own money printer.

100% token not needed.

As nostr:npub18ams6ewn5aj2n3wt2qawzglx9mr4nzksxhvrdc4gzrecw7n5tvjqctp424 said, if you want to offer a hotspot running a Tollgate is better principally.

Tollgate is a different product entirely, since it is the user paying the wifi provider directly. There's no reason someone couldn't create something similar to what you described, where the cell phone company pays the wifi provider in Bitcoin whenever their customers use the wifi, though.