You can go ask a GPT, how trademark works, but my understanding is that if you have a trademark, you need to enforce the rights of that trademark, otherwise you lose it.

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If we just pick that one thing out of the whole mess, it's pretty clear that ignoring it is not something a legal team can do. I've had some small experience in that area. Once you're in that system, you're in all the way.

In my opinion the correct course of action is to not have a legal department

fine, but this is your position:

nostrich with head in sand . gif

not real clear how choosing to NOT use state violence makes me willfully ignorant

but whatever

Trademarks are centralized bullshit. Want money for your product? Sell the best product you can. Compete!

fine, but that is a position taken in idealistic fashion

coinkite exists in reality

trademarks are the right to not have people pretend to be you

like your signature

Para reforzar un “derecho” alguien tiene que pagarlo. No es un derecho. Es un privilegio

That seems likely to me.

of course

trademarks are a form of intellectual property and an intellectual property is bullshit legal fiction

You're not wrong.. you're also not running a business in the real world

oh but i am

its just set up as a 501c3

intentionally

to be consistent with my values

they are not

they are about a proxy to authenticity of the source of a product

intellectual property is just a right to claim rent, really big big difference

do you buy a coca cola logo, or a fucking drink full of caffeine and caramel and phosphoric acid? with added coca extract... not to forget, that is key

if you want to fall down a rabbithole go research how coca cola monopolised coca extract supply (and how the actual cocaine is key to pharma industry production of anaesthetics)

let the buyer beware

also

they can be a legal fiction

AND

a proxy for authenticity

those statements are not mutually exclusive.

I'm just suggesting state violence isn't a preferable solution to the problem of ensuring authenticity.

Certification will exist in the absence of a state. Impersonation is a contract law breach, and contract disputes always need adjudicators. The state weakens impartiality but does not change the material facts of a case.

Try to enforce it in China.

Chinese government is incredibly good at enforcement when it wants to be

they don't care if they get a cut out of it though, tbf

Close enough,

Every similar mark you don't squash will be used as evidence against you (should you try to enforce it later) to show that customers are capable of distinguishing between your mark and theirs, and therefore aren't confused wrt the source so there's no harm

So don't enforce it

simple.

and make it actually distinctive, that has a thing called "cachet"