“The corporate world has started to wake up to the power of the person, but the movement was started years ago by Elon Musk. From the beginning, Musk knew he was Tesla’s greatest commercial. This is why the company never ran ads. Instead, like Trump, he plastered himself everywhere — at every conference and on every network. His tweeting frequency went from mildly obsessive to clinically insane. He quickly amassed nearly 200 million Twitter followers, then bought the platform. People wonder how Tesla commands a valuation premium 10x greater than its peers while spending only four ad dollars per vehicle sold. The answer is Elon Musk.”