I think mentioning Bitcoin at the end of the book was much more effective than presenting it from the start.

People can’t understand the potential of a solution until they understand the problem.

Burying the lead, so to speak, after fully explaining the depth of the problem makes the reader naturally more receptive to the solution once presented because they’re searching for it.

You have to meet people where they are, not where you want them to be, and that starts with agreeing that a problem exists.