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They don’t have the power of repetition from the media, which also made the Gangnam style guy a star

so you’d say the media selects the artists that fit their narrative the best, and popularise them?

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I’d say it is an industrialized formula from writing the songs to the persona, defined by the producers. K pop is the latest example of this.

yeah… and the message hasn’t changed a bit, eh?

The message fits whatever the narrative needs to be.

yeah, that’s true