Some people might want to differentiate, MSTR is leveraged, so it could make sense for some to split investments between the two, MSTR is raking in traditional investors, while BTC is a whole asset class of its own.

Choices and goals are different for both.

I think because Saylor is a good salesman. He been talking a lot about his returns vs everything, even Bitcoin. He was showing greater returns, so that gets people that want more risk for more reward to purchase his stock.

I don't think the risk is worth it. People should look past his words and see that he is moving mountains to get more Bitcoin.

That's the signal, buy Bitcoin!

Only when you “can’t” buy btc. Lots of institutional $ have controls that forbid buying btc directly but allow for public equity or debt purchases.