I think you would enjoy the book 'How to get Rich' by Felix Dennis. Cheesy title, but great read. He makes the exact point you made - most ppl are afraid of embarrassment from failure.

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Interesting. So do people fear more the potential of being made fun of by friends/family than the risk of losing money? Or is it equal? I guess if you have to consider both of them then it does become more difficult.

yes, exactly. not sure if its equal - prob varies by person.