Same here. Between 2017 and 2020, I offered many of my friends 50€ btc in a wallet on their phone. To many of them I packaged that with the Little Bitcoin Book or the Bitcoin Standard.

Of all these people, 20% still has their seed phrase and can access their corn, 5% read the book (literally takes 1 hour) and 3% have bought more and kind of learned a bit but couldn’t explain bitcoin ELI5.

Say what you want, unless you live in a country with high inflation or you’re paranoid about an overreaching state, it’s hard to get people hooked by anything else than speculation.