The advertising model on the internet is so broken.

People happily trade all their data for time using a tool like email paltform for free. Data is extracted, aggregated, sold, mined and used to target people better.

Then a company pays per click for ads that better target us people or that bots click

We the users are undervaluing our time/attention and the power of our data.

Feels kinda like buying a T-shirt with a brand name all over it. We are paying to advertise someone else's brand when really that brand should be paying us.

Similarly the platform should be paying us for our attention using their brand and for us feeding their data machine.

After all most of us trade our time for money when we go to work. Why then don't we value our hourly time on social media??