Its not a formal analysis, just observations on my own notes:

1. Short, authentic, relatable stories

2. Pretty pictures of places/doing stuff/memes

3. Any contribution that took actual effort 😅

I mingle amongst a fairly small group, so I doubt that would scale to what you probably mean. Hot takes & pix of hot chics are likely king, followed by touching stories and legitimate news. (Hopefully client updates are up there, too)

I do think it's indicative of how one could be lucrative by representing a specific thing (well and socially) to a relatively small audience though. The quality of engagement I receive is wildly high comparatively, when considering estimated follower counts & percentages, against profiles with huge followings, and I don't even have a "thing".

I'd be reluctant to trust a formal analysis right now, since there's a lot of wanting for the magic success story to happen.