My theory is that people find Bitcoin when they have a problem to solve and are out of options, not because of persuasion. Kinda like the A-Team.
Discussion
For me it was a combination of that and curiosity.
Same, I’d been curious about Bitcoin before but 3rd time lucky. I agree both are important and to contradict myself maybe trying to educate people on Bitcoin has an impact when they remember that conversion years later, but often not immediately.