What happened to the "authorize for 5 minutes" from Nos2x? Now it's "Authorize just this" which somehow feels more confusing and I'm not sure why. It took me a minute to realize it had been replaced because I was trying a new-to-me client.
Honestly I understand the "Authorize just this" but if the goal is to ever reach beyond the geeks it has to be stupid plain english. "Authorize temporarily" "Temporary authorization" maybe?
#nos2x
#[2] fix your shit
I’m not an expert but when I want to see various platforms have a shot at appealing to a wider audience.
There are levels to the barriers to entry and barriers to use. Setup being hard or confusing is different from continued use being hard or confusing.
Every time I use one of these platforms I’m thinking “how much will I want to beat my head against a wall while trying to explain this to one of my clients over the phone.” Most of them are NOT tech savvy folks.
(We’re not at a stage even with Mastodon where I would suggest client’s set up accounts. Unless they were active on Twitter and trying to escape but most of them aren’t.)
What use case might your clients have?
So this is one of those things where I have to warn people about their own knee jerk reactions to certain words so read in full and digest some.
Getting the word out about a product or service or in-person events. It varies by client.
Think organic SMM. For those who hate advertising the best advertising is really what people opt into and don’t actually find obnoxious.
The easier examples to think through would be events. Say you’re excited about a concert or festival and want to stay up to date about what’s going on or new announcements. You’re going to opt to follow that account.
The smallest business clients end up doing some of the management and posting themselves however.
Customer inquiries. Customer feedback. Social listening (watching for people looking for someone who provides their service or products.) There are a lot of use cases for small businesses to want to use social media.
