I honestly don't know what you are talking about. Custodial lighting like WoS, Muun etc. is simple enough, but self-hosted lighting is not for the average non-technically inclined. There is so much more room for improvement.
It’s insane how much more complicated verifying applepay subscriptions is compared to our lightning setup. Few understand how good lightning is for commerce.
One day I will get back to working on https://jb55.com/btcmerchant/ to show how easy this is without needing to run any software except your lightning node, but even that could be managed.
Discussion
Im talking about running a business on lightning, it’s more than just using a custodial wallet:
Accepting payments for goods (stock, etc)
Payment links (http://lnlink.org)
Accounting
I’ve built a whole suite of tools that damus-the-business uses and all it requires is a lightning node, everything else is client software like we do in nostr. Purple subscriptions are powered by it as well.
Our api server talks over lightning to our node to verify transactions, etc. I just wish I had time to package it in a way that more people can use. Its very cool tech.
If only you could pay your expenses in Bitcoin.
It's not a bitcoin business unless it's bitcoin in, bitcoin out.
nostr:npub12262qa4uhw7u8gdwlgmntqtv7aye8vdcmvszkqwgs0zchel6mz7s6cgrkj 's make-believe business a template for all make-believers.
nostr:note1hwp7qeck9qkfrpycrp6lqw3jzum5grjj37uar7tf9zldrnjf8h3s8p9rfv