The UK emblem of inflation is the '99er'.
A soft 🍦 ice cream sold at every ice cream truck during my childhood for, as the name testifies, 99p.
I bought one for £4.50 for my son at the weekend and nearly threw it at the server.
A few more years and they'll be £99 each, when the '99er' marketing can kick back in.
i'm sure they were bigger in the past too - a little shrinkflation to go with your inflation 😢
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