“I’ll only pay in Bitcoin if there’s a discount.”

We hear this a lot.

But if someone needs ten percent off to spend Bitcoin, they’re not your best customer. You don’t need to bow to that.

Your best customers want you to succeed so they can keep coming back.

They’re aligned with The Mission:

Make Bitcoin the money.

This isn’t about telling anyone how to spend.

Pay with dollars. Pay with Bitcoin. Follow your incentives.

But let’s flip the idea that you need to offer a discount to drive Bitcoin sales.

You don’t.

Truly aligned Bitcoiners are looking for ways to grow the Bitcoin pie while still getting the products they want.

If supporting a Bitcoin business helps normalize Bitcoin as a medium of exchange, that helps everyone.

Some people only stack.

Some spend and replace.

Some just spend.

All of that is fine.

What matters is that when they do spend, they want that transaction to build something.

For many, this might be their first real-world Bitcoin purchase.

Or maybe they want to show a skeptical friend that yes, you really can buy things with Bitcoin.

When you accept Bitcoin, you're doing more than taking payment.

You're validating the experience.

You're giving people a reason to keep using the best money we've ever had.

At first it feels novel.

Then it becomes second nature.

Eventually it becomes the default.

You don’t need to offer a discount to meet your customers.

You just need to offer value and stay aligned.

That is how the Bitcoin circular economy wins.