“I’ll only pay in Bitcoin if there’s a discount.”

We hear this a lot.

But if someone needs ten percent off to spend Bitcoin, they’re not your best customer. You don’t need to bow to that.

Your best customers want you to succeed so they can keep coming back.

They’re aligned with The Mission:

Make Bitcoin the money.

This isn’t about telling anyone how to spend.

Pay with dollars. Pay with Bitcoin. Follow your incentives.

But let’s flip the idea that you need to offer a discount to drive Bitcoin sales.

You don’t.

Truly aligned Bitcoiners are looking for ways to grow the Bitcoin pie while still getting the products they want.

If supporting a Bitcoin business helps normalize Bitcoin as a medium of exchange, that helps everyone.

Some people only stack.

Some spend and replace.

Some just spend.

All of that is fine.

What matters is that when they do spend, they want that transaction to build something.

For many, this might be their first real-world Bitcoin purchase.

Or maybe they want to show a skeptical friend that yes, you really can buy things with Bitcoin.

When you accept Bitcoin, you're doing more than taking payment.

You're validating the experience.

You're giving people a reason to keep using the best money we've ever had.

At first it feels novel.

Then it becomes second nature.

Eventually it becomes the default.

You don’t need to offer a discount to meet your customers.

You just need to offer value and stay aligned.

That is how the Bitcoin circular economy wins.

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Discussion

Needing to discount to get someone to pay in Bitcoin is a myth when you zoom out

I've always wondered why there is a discount. I appreciate it, of course, but I'd never demand it. Seems odd.

It's people acting in theory, not reality.

When you’re buying back what SATS you spend you pay a premium, in tax fees, 5 to 10% from exchanges, additional if mixing.

Tx fees not tax

Those numbers seem extreme, but whatever they are people are willing to do it

I only pay taxes on profit, and I don't spend anywhere close to that on exchanges. 1% max I think. Usually lower. Fiat card processing fees are more than that. I can see that if fees on chain are high, but I usually use Lightning anyway. Not everyone is the same as me though. I hear that.

50% of my sales are in Bitcoin and I've never offered a Bitcoin discount. If anything, it's harder to pay in Bitcoin because of alcohol restrictions.

People crave a values aligned exchange, not a transaction

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You can help these businesses in so many ways like just buying in bulk instead of asking for a discount.

We just charge a premium for cash customers

That is because you are early. Competition will creep up in the future and this only happens with Bitcoin lending tools. If I can get as much Bitcoin collateral as possible, then I will be better off in the future.

So in the future will it be possible to offer a competitive Bitcoin discount and then using that collateral to borrow and make up the difference for materials and supplies at today's cost. As time goes on, my Bitcoin collateral will pay off the loan just by existing as long as I keep working and adding value. I'm borrowing the future value of my stack today in order to grow my business quicker. But I do see your point, I just don't think future Bitcoin businesses can compete once the markets get saturated with value. But I will say, once these young bitcoin businessea grow up, they may not offer that Bitcoin discount anymore, it served its purpose and now it's possible to say no to the customer if the value doesn't align.

This isn't talking about a perceived future. this is talking about right now. The market isn't saturated. People are hungry to support bitcoin businesses

I 100% agree with you. Everyone that can find a way to cater to Bitcoiners now will reap the rewards.

I just can't help speculating on the future and Bitcoin's domino effect.

We are on the same mission as you.

Helping individuals and businesses transition from earning fiat and buying Bitcoin to

Earning Bitcoin

Saving Bitcoin

Spending Bitcoin

This creates circular economies.

I have been paying salaries in Bitcoin since 2017 in an effort to increase adoption.

We should charge more using Fiat

Not discount using Bitcoin

You should be careful using the phrase you should. Do it yourself

You should be careful using the phrase you should.🤔

Lol, I charge a fee for fiat, not the other way around.

Offering a discount is not required to drive Bitcoin sales, I agree with that. Those who want to see Bitcoin used as money will gladly pay full-price in sats.

That said, I think it is a powerful way that Bitcoin accepting merchants can signal that they value the Bitcoin more than they value fiat. Another way would be to just charge more for fiat transactions, rather than a discount for Bitcoin.

But, if I buy things in bitcoin I am then subject to capital gains tax on top of my purchase, correct? This is where I get hung up on ever wanting to buy things with bitcoin. I am in the USA.

I charge more when paid in fiat.

“Your best customers want you to succeed.”

Appealing to the customer’s sense of morality or duty is not a good business plan. People want value.

On robosats and bisq, people pay a premium for Bitcoin. If you don’t offer a discount for the Bitcoin, I could sell it on robosats and then buy it from you with fiat. My transaction with you isn’t the difference between Bitcoin succeeding or failing as a medium of exchange.

But here is a more important question. If you value Bitcoin more than fiat, then wouldn’t you benefit by incentivizing people to give you bitcoin over fiat? In countries with hyperinflation, they offer a discount for goods and services when paid in dollars. They value the dollars more than the local inflating currency. Something to think about.