The Wizard Of Oz Method For UX Research
https://www.smashingmagazine.com/2025/07/unmasking-magic-wizard-oz-method-ux-research/
The Wizard of Oz method is a proven UX research tool that simulates real interactions to uncover authentic user behavior. Victor Yocco explores its fundamentals, advanced techniques, and critical considerations, including its relevance in the emerging field of agentic AI.
