That Marketing trick actually still works?

I guess, I should announce a soft drink for 10k bucks & then on release offer it for 1000 bucks & shout: "THIS DRINK IS 90% OFF!!!! ONLY ON RELEASE DAY!!!! IT'S SO CHEAP!!!".

Considering the controversy around their behaviour & shitting on critical community members, I'd say, they should make it much cheaper, deliver more & apologise on top of it.