I wish I could show you some marketing data I have. Essentially AI content is the most interacted with at the moment. Generates the most amount of clicks, and to be fair, I noticed it often caught my attention more than others because I was looking for it, to "prove myself right" or whatever motivates the habit.
Finally there is a maximization function for authentic and cost effective because people generally prefer the most authentic form of product advertising for now. It's fun to see the breakdown per generation. I think millennials buy the most things from ads delivered by podcast hosts.