The reason that it matters is not because “oh wow, they are using the hot blonde”. If you remember gamer gate… it became a seminal moment in the right and in the anti-woke movement.

Gamergate proved to millions of normies globally “you can’t just sit this out. You can’t just ignore it and be left alone. Even the things you use as your escapist outlet will be turned against you by the cult of envy”.

And that march has kept moving across ALL the institutions of the west with little signs of slowing until now. Sydney Sweeney is most of the things the woke cult hate the most: white, blonde, conventionally attractive, and middle-right (which, to then, means “far/alt-right” as per their usual strawman).

It’s not about Sydney herself, just like MAGA wasn’t really entirely about trump (eg: Jack posobieck has been calling out trump relentlessly for his H1B visa support despite being associated with MAGA). It is about a hopeful signal that the cult that worships ugliness and everything terrible like a deformed god is on the decline.